Jevgenia Pogadajeva

CFO of Snoika

Jevgenia is Snoika's CFO and runs its finances. She sets company strategy and stays close to client work. The TechCrunch startup profile lists her as one of two founders, so you can check her role in a source we don't control.

She leads the Snoika team and decides where its work goes next. She works with Artem Lozinsky, who leads operations and product. She also works with Head of Growth Denys Suliatytskyi.

Education

Jevgenia holds an MSc in computer science from TalTech and an MBA. She met Anton Vedeshin, now Snoika's founder, at TalTech, where the two studied in the same program. Her computer science training means she knows how search engines and large language models (LLMs) take in and rank text. Her MBA covers budgets and markets beyond the scope of her computer science degree. It also covers the decisions an executive has to defend. Both degrees appear on her LinkedIn profile.

Career

Jevgenia's AI SEO career has been built at Snoika, where her job covers both technology and the business it serves. On 11 June 2025 she launched Snoika's enterprise AI SEO and visibility software at Viva Technology in Paris, and the launch was announced in a press release on GlobeNewswire. In that release, she explained that enterprise leaders recognize the limits of traditional SEO and that Snoika shows whether a brand is the answer and provides a playbook to secure that position.

She still leads client engagements for our SEO solutions herself. That work keeps her close to what enterprise teams ask when their brand doesn't show up in AI answers.

Achievements

Jevgenia's main achievements are building Snoika and taking it in front of international audiences. She presented the company's enterprise software on the Viva Technology stage in Paris. In August 2026, TechCrunch put Snoika on its Startup Battlefield 200 list. Both events have public records, so you can verify them without relying on our word.

What Jevgenia writes about

On the Snoika blog, Jevgenia writes about how brands earn visibility in AI assistants and what enterprise teams need to change in their search strategy because of it. She writes for marketing leaders and executives who already know classic SEO but want to know what changes once an LLM answers the question instead of a list of links.

Enterprise AI SEO

Her articles on enterprise AI SEO explain why rankings alone no longer show whether a brand is visible. She covers what large organizations need to measure and where traditional SEO reporting leaves gaps. The guidance comes from the enterprise software she launched and the client engagements she still leads.

AI visibility for B2B brands

Jevgenia writes about how a B2B brand ends up in the supplier shortlists that AI assistants give. "We create your brand context for LLMs," she wrote on our site. Her articles show what that brand context looks like in practice.

Company strategy

She also writes about strategy as a CFO sees it. Should AI visibility have its own budget? Who owns it inside the company? These articles are for readers who make those calls.

Why her articles are reliable

Jevgenia's articles are reliable because she writes about work she does every week. Her computer science degree lets her explain how LLMs handle content without guessing. The client engagements she leads give her real enterprise problems to write from, so her articles don't stay at the level of theory. She also signs her name to positions she has defended publicly at the Paris launch and in the TechCrunch profile. Before trusting her advice, check the article byline against her LinkedIn profile. Compare it with the TechCrunch listing as well. Each article by Jevgenia Pogadajeva matches those public records.