Denys Suliatytskyi

Head of Growth at Snoika

Denys runs growth and partnerships at Snoika. His work sits at the point where content turns into visibility you can measure. In practice, he's the person on the Snoika team who checks whether a published page actually appears in AI answers, and whether that appearance brings in leads.

His focus shifts from one quarter to the next, with some months devoted mostly to work with partners. In other months he's building the reports that show which work paid off. Both kinds of work feed the articles he writes.

Denys works with CFO Jevgenia Pogadajeva on growth and partnerships. On delivery, he works with Artem Lozinsky, who leads operations and product. He also works with Snoika's founder Anton Vedeshin.

Education

Denys studied computer science at Kharkiv National University of Radioelectronics from 2019 to 2024. He applies that training when he reads a visibility report as a dataset with a method behind it, and he asks how a number was produced before he trusts it. Readers who want the technical reasoning behind a metric will find it in his articles, written in plain terms.

Career

Denys built his background in B2B growth through partnership and sales roles. These ran alongside the final years of his degree and continued after it.

His business development work taught him how a lead's source shapes how likely it is to close, a lesson he now writes about. Service delivery made him see whether the promises made at signing held up afterwards. So when he writes about pipeline, he's writing about a process he has worked on from both ends.

What Denys writes about

Denys writes about growth and measurement in AI search. His articles on the Snoika blog help marketers decide what to track and how to read the results. They explain how to report those results to people who care about revenue.

Which prompts to track

A brand can't monitor every question a buyer types into an AI assistant. Denys explains how to choose a set of prompts that matches real buying intent, and how to keep that set stable so results stay comparable from month to month.

How share of voice moves

Share of voice in AI answers changes when competitors publish or models update. Changes to your own pages affect it too. His articles show how to tell real movement from ordinary week-to-week noise.

From AI citations to pipeline

A citation in an AI answer is worth something only if it leads to a conversation. Denys covers how to trace leads back to the AI sources that sent them, so a visibility report can stand next to a sales report.

Why his articles are reliable

Denys writes about work he does every week. His growth role at Snoika informs his recommendations on which prompts to track and his descriptions of share-of-voice shifts. His explanations of lead tracking draw on the same work. His earlier partnership and business development work means he looks at visibility the way a sales team does, and asks what it led to.

His roles and dates are listed on his LinkedIn profile, where you can check that they match what's on this page. When you read an article by Denys Suliatytskyi, compare its advice with your own tracking data. He writes so that readers can test what he says.