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Snoika at TechCrunch Disrupt 2026

We're at Disrupt because TechCrunch put Snoika on its 2026 Startup Battlefield 200, a list it published on 20 August 2026. TechCrunch describes it as its "annual, handpicked list of the 200 most promising early-stage startups from around the world."

A Snoika team member at the Snoika stand next to the banner

Each company on the list gets exhibit space at the event. Snoika is an AI visibility execution platform. We help brands get cited and recommended in AI assistants such as ChatGPT, as well as in traditional search.

If you want to find AI visibility or AI discoverability startups at the show, start with that TechCrunch list. It sorts the 200 companies into industry categories such as cybersecurity and edtech and gives a short description of each one. Read the descriptions and don't rely on the category labels, because marketing and enterprise software are both categories for companies that track brand mentions in AI answers. TechCrunch also expects 300+ startups on the floor, so check the general exhibitor list as well.

Two Snoika team members at the Snoika stand at TechBBQ

Disrupt follows our stand at TechBBQ in Copenhagen in August, where most of our conversations were with Nordic founders. San Francisco brings a different crowd, with more investors and more US buyers.

Where to find us

We'll be at our Startup Battlefield 200 exhibit table at Moscone West on all three days of Disrupt. The venue is at 800 Howard St. San Francisco.

TechCrunch assigns Battlefield tables, so look for the Battlefield area on the Expo floor map when you arrive.

Bring photo ID. The attendee portal says staff check IDs against badge names every day, and one person can't share a badge with another.

A Snoika team member in conversation at an event

The three days run on different schedules, so plan your visit around the one that suits you:

Day 1

Tuesday, 13 October

The 20 Battlefield finalists are announced live. Breakout sessions run from 1:30 to 4:30 p.m.

Day 2

Wednesday, 14 October

Networking hours for booked 1:1 meetings. Breakouts run from 9:30 a.m. to 1:30 p.m.

Day 3

Thursday, 15 October

More networking hours. Breakouts run from 11:30 a.m. to 1:30 p.m.

The breakout times come from TechCrunch's attendee portal and remain subject to change. Mornings on Day 2 and Day 3 are the easiest time to talk at a table, before the stage sessions fill the hall.

What we are showing

At the table, we show how Snoika analyzes a company's current visibility in AI answers and turns that analysis into content and publishing that increase its visibility. A walkthrough takes a few minutes, and it's more useful when it's about your own brand than about a demo account.

01

How visible your brand is in AI answers today

We start with the questions your buyers type into AI assistants and check which brands the answers name.

Mentions, one of the three measures we track, show how often your brand appears at all.

Share of voice shows how you compare with your competitors on the same questions.

Sentiment shows whether the answer presents you well.

A company's page-one Google ranking can coexist with its absence from the ChatGPT answer to the same question.

Mentions
Share of voice
Sentiment
A demo at a table next to the Snoika banner
02

How the analysis becomes published content

The gaps we find go into a researched content map, which is a plan of the pages that would answer the questions where you're missing.

From there, the platform writes and publishes that content. It can also do so in 135+ different languages.

It also posts off-site on channels like Reddit and LinkedIn, because AI models draw on those sources too.

A human reviewer checks the automated output before anything goes live.

What to bring to the table

Bring the names of two competitors and a few questions a buyer would ask before choosing a vendor in your category. We use those details to show you a live answer set in a few minutes.

Startup Battlefield context

Startup Battlefield is TechCrunch's competition for early-stage startups, and being among the 200 means a company exhibits for all three days and takes part in the pitch competition. The 200 companies pitch for Best in Industry recognition. TechCrunch then announces the top 20 finalists live on Day 1, 13 October, and those 20 compete for a $100K equity-free prize. The finalists are selected from the list of 200 and named on the day.

Past Battlefield companies have raised more than $32 billion between them and recorded 250 exits. Dropbox and Cloudflare are Battlefield alumni. Discord also took part. The judges come from venture firms. One of them is Aatish Nayak, who became a Kleiner Perkins partner in May 2026 and backs AI-native founders.

For a visitor, the list is a filter as much as a contest. TechCrunch has already read thousands of applications for you. Selection signals a promising company, but product fit requires a demo on your own data, so ask every exhibitor for one.

A talk on an outdoor stage with Snoika on the screen
Two laptops and Snoika flyers on a stand table

Why Disrupt 2026 matters

Disrupt matters for AI visibility because the people who decide how startups get found are in one building for three days.

TechCrunch expects 10,000+ attendees. The crowd will include founders and investors. Tech leaders will also attend. It also lists 200+ sessions across six stages, and AI runs through most of the agenda.

01

Those same people now do much of their research in AI tools.

Gartner predicted in 2024 that traditional search volume would drop 25% by 2026. Alan Antin, a Vice President Analyst at Gartner, said:

"Generative AI (GenAI) solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional search engines."

Critics have questioned the exact figure.

02

The change in clicks is easier to measure, and Pew Research Center found that Google users who saw an AI summary clicked a result link in 8% of visits, versus 15% when no summary appeared.

03

So a startup can be invisible to a buyer who never opens a search result page.

Before the event, ask an AI assistant the question an investor or customer would ask about your category. If your company isn't in the answer, that's what you should work on at Disrupt.

Our AI visibility edge

Our edge is that we do both the reporting and the execution work. Monitoring tools show where a brand is missing and leave the fix to you. Snoika builds brand context for AI models and writes the content pieces. It then publishes them across several channels, so a company doesn't need three to five separate providers.

Here are two customer results. Both figures are reported by Snoika:

3DPrinterOS
87% more brand mentions in large language models (LLMs), 185% more organic users, and 3 to 4 qualified inbound leads a day
After 180 days
1StopVAT
ChatGPT visibility rose from 2.7% to 28.3%
16 weeks

Treat these two cases as examples, since results depend on how competitive your category is and how much content you already have. When you compare vendors at Disrupt, ask each one who writes and publishes the content once the audit is done. If your team is responsible, expect to hire help.

Book a meeting

The simplest way to book a vendor meeting at Disrupt is through the TechCrunch Events app. The Disrupt agenda sets aside 1:1 networking hours on Day 2 and Day 3, and you request a time in the app.

You can also come to an exhibitor's table without booking, though the afternoons get busy. Book ahead if you want time with a specific team.

At TechCrunch Disrupt 2026, we'll show the startups and buyers we meet how they appear in AI answers and what content will increase their citations. To see this for your own brand, book a demo with the Snoika team.

FAQ

Where can I find AI visibility exhibitors for Disrupt 2026?

The Startup Battlefield 200 list and general exhibitor directory are the places to check for AI visibility companies at TechCrunch Disrupt 2026. The Battlefield list covers only part of the expected 300-plus startups on the floor.

How do I identify AI discoverability startups at TechCrunch Disrupt?

Look for descriptions mentioning brand visibility in AI answers or content that helps brands earn citations. Relevant startups may appear under marketing or enterprise software, so industry category labels alone aren't enough to identify them.

How do I book a vendor meeting at TechCrunch Disrupt?

Vendor meeting times can be requested through the TechCrunch Events app, with dedicated one-to-one networking hours on Day 2 and Day 3. An advance booking isn't required for a table visit, although afternoons tend to be busy.

What work might my team handle after a visibility audit?

Your team may need to write and publish content if the vendor only monitors visibility. The comparison should establish who handles that work after the audit, since leaving it with your team may mean hiring outside help.

How soon should I expect AI visibility results?

The page reports customer outcomes after 16 weeks and 180 days, but those examples don't establish a standard timeline. Results depend on competition in your category and how much content your company already has