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How AI search engines work

Guides and articles on getting your brand cited in AI answers and found in search, written by the team that runs the Snoika platform.

13 articles in How AI search engines work

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How AI search engines workAgent readiness: how to make landing pages that AI agents can actually useAgent readiness is how well an AI agent can understand an offer from a landing page and take the action the page was built for, with no human clicking for it. An…Anton Vedeshin · 9 min read
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How AI search engines workAgentic search: how AI agents browse the web on behalf of buyersAgentic search is web search that an AI agent runs for a person. The buyer hands over a goal, such as "find a payroll tool under $10 a seat that works with…Anton Vedeshin · 8 min read
One person in their thirties in a glass-walled meeting room with a whiteboard.
How AI search engines workAI brand mentions: why competitors get recommended instead of youAI brand mentions go to competitors when those brands are easier for a model to retrieve and better backed by sources it already trusts. An assistant like ChatGPT builds its answer from…Artem Lozinsky · 7 min read
Four people in their forties in a glass-walled meeting room with a whiteboard.
How AI search engines workBrand visibility in ChatGPT: why competitors win, how to audit itChatGPT recommends your competitors because sources it trusts help it recognize them as distinct companies and connect them to the category in the prompt. Your brand drops out when that evidence is…Jevgenia Pogadajeva · 7 min read
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How AI search engines workCopilot vs ChatGPT: how each assistant sources the answers it givesFor brand visibility, ChatGPT matters more to most B2B marketers. It has the larger audience and sends far more referral traffic to websites. Copilot matters when your buyers work inside Microsoft 365,…Artem Lozinsky · 8 min read
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How AI search engines workDeepSeek models explained: what they mean for your brand visibilityDeepSeek models are large language models from the Chinese lab DeepSeek. Most are released as open weights under the MIT licence. The V-series answers chat questions directly. The R-series reasons step by…Denys Suliatytskyi · 7 min read
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How AI search engines workGemini vs ChatGPT: how each assistant picks the sources it citesYour brand's existing online presence determines which platform matters more because Gemini and ChatGPT pick their sources in different ways. Gemini grounds its answers in Google Search and favors brand-owned websites, which…Artem Lozinsky · 8 min read
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How AI search engines workGoogle AI search explained for brands: AI Overviews, AI Mode, what changesGoogle AI search is the group of Gemini-powered features that answer a query inside Google before anyone clicks a link. The two that matter for brands are AI Overviews, the summary at…Jevgenia Pogadajeva · 7 min read
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How AI search engines workHow do LLMs work? A plain-language guide to AI models for marketersA large language model (LLM) is a neural network that has read trillions of words and learned to predict the next small piece of text, called a token. That skill is the…Artem Lozinsky · 11 min read
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How AI search engines workHow to rank in ChatGPT: a practical visibility workflow for brandsTo rank in ChatGPT, you need mentions that name your brand in its answer and citations that link to your page as a source. ChatGPT has no fixed ranking list. It recommends…Jevgenia Pogadajeva · 11 min read
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How AI search engines workHow to rank on Perplexity: a citation checklist for brandsTo rank on Perplexity, your page has to be picked as one of the numbered sources under an answer. Perplexity searches the live web for every question to retrieve a short list…Artem Lozinsky · 9 min read
Three people in their fifties and sixties in a glass-walled meeting room with a whiteboard.
How AI search engines workOpen-source LLMs explained: what they mean for your brand's visibilityAn open source LLM is a large language model whose trained weights anyone can download and run on their own servers. Most popular releases are, strictly speaking, open-weight models, because their makers…Anton Vedeshin · 6 min read
Two people in their fifties and sixties in a glass-walled meeting room with a whiteboard.
How AI search engines workPerplexity vs ChatGPT: which matters more for brand visibilityFor most B2B brands, ChatGPT matters more. Far more buyers use it, and it decides which names they remember. Perplexity is the easier place to earn your first citation, because each answer…Jevgenia Pogadajeva · 8 min read
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