White label SEO services for agencies
Your agency can sell search and AI visibility work under its own name while a specialist team handles production. Snoika's white label SEO services cover the content your clients need to rank in Google and get cited in ChatGPT. The work is published on each client's domain and reported per client brand. This page compares the model with hiring in-house and with a classic fulfilment vendor, on the same criteria, so you can decide which fits your client list before you move your first account.
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AI SEO under your brand
White label SEO is search work that a provider produces and your agency sells as its own. Your name goes on every deliverable, and the client never deals with the provider. The client pays you and reads reports in your format. AI SEO adds answer engines to the job, which means pages are written so ChatGPT and Google AI Overviews can quote them. Classic packages built around rankings and backlinks rarely plan for that.
Every piece that reaches the client carries your brand, so check who reads the output before it ships. At Snoika, the same team runs the platform and the services, and people review the automated workflows before anything is published. Content comes in 135+ languages. That helps if your clients sell in more than one country, but ask any provider whether it writes natively in each market or translates after the fact.
How the reseller model works
Under the reseller model, you own the client relationship and set the price, and the provider runs production. In Snoika, agencies run every client brand from one workspace. Each brand is its own project with its own prompt set and competitor list, so the tracking for a dental chain never mixes with a SaaS client's. You set approval flows per client, so the account manager who knows that client signs off. Pages go live on the client's own domain through a DNS connection.
| Option | Who produces the work | AI visibility work | Brand the client sees | Suits |
|---|---|---|---|---|
| In-house SEO team | Your own hires | Depends on the skills you hire | Yours | Agencies with enough steady volume to keep specialists busy |
| Classic white label SEO agency | The vendor's team, usually sold as fixed packages | Varies, so check each package | Yours | Agencies selling local rankings and link building |
| Snoika (platform plus service) | Snoika's team on its own platform, with human review | Tracked per brand in ChatGPT and Google AI Overviews | Yours, published on the client's domain | Agencies selling content-led SEO and AI visibility across client brands |
In-house SEO team
- Who produces the work
- Your own hires
- AI visibility work
- Depends on the skills you hire
- Brand the client sees
- Yours
- Suits
- Agencies with enough steady volume to keep specialists busy
Classic white label SEO agency
- Who produces the work
- The vendor's team, usually sold as fixed packages
- AI visibility work
- Varies, so check each package
- Brand the client sees
- Yours
- Suits
- Agencies selling local rankings and link building
Snoika (platform plus service)
- Who produces the work
- Snoika's team on its own platform, with human review
- AI visibility work
- Tracked per brand in ChatGPT and Google AI Overviews
- Brand the client sees
- Yours, published on the client's domain
- Suits
- Agencies selling content-led SEO and AI visibility across client brands
An in-house team gives you the most control, but only once your volume can pay for it. If your clients mostly buy local map rankings, a package vendor is the cheaper fit.
What we deliver each month
Every client brand gets content maps and new pages that are published each month. Off-site strategies and AI visibility tracking are included too. The four parts below build on each other, and you can resell them as one retainer.
Content maps
A content map is a researched plan of the topics and pages a brand needs to cover its market. It shows what to write first and where each page links. Ask to see the map before writing starts, because a weak map means good pages on the wrong subjects.
Pages and publishing
Pages are written from the map and go through the client's approval flow. Once approved, they're published straight to the client's site. Your team doesn't have to copy drafts into a CMS by hand.
Off-site strategies
AI assistants form their answers from the wider web as well as the client's own site. So off-site work plans where a brand should be mentioned beyond its own domain. Check that this work has a plan behind it and isn't just bulk link buying.
AI visibility tracking
Tracking measures whether the brand shows up when people ask AI assistants about its category. The details are covered in the reporting section below.
White-label GEO content explained
Generative engine optimization (GEO) is the practice of writing content that AI assistants can find and quote as a trusted source in their answers. Whether white label providers include GEO depends on the provider. Packages sold on rankings and backlinks leave it out, while Snoika includes AI visibility tracking in the monthly deliverables for every brand.
GEO content looks a lot like good SEO content, written to stricter rules. Each section opens with a direct answer. Claims name their source, and brand facts stay consistent on every page that mentions the brand. A model that finds conflicting facts about a company cites someone else.
Before you resell GEO, ask the provider which assistants it measures. Then ask it to show you how one published page changed citations for a real brand.
Reporting your clients actually see
Clients see a weekly report for their brand that shows its mentions and citations in ChatGPT and Google AI Overviews. It also tracks sentiment and share of voice, and it links those changes to the content that was published. A client can see which new page started getting cited and whether the tone of those mentions improved.
The report also shows which pages bring leads. That data comes from the Google Analytics 4 (GA4) and Google Tag Manager events Snoika sets up on the client's site. Most clients who renew are looking at leads, so this is the part of the report that decides renewals. Before your first client sees a report, check that the events fire on that client's forms and that the brand's competitor list is complete.
Clients see a weekly report for their brand that shows its mentions and citations in ChatGPT and Google AI Overviews.
Pricing tiers for resellers
For local SEO, a 2026 guide from ALM Corp puts wholesale prices at $300 to $600 monthly for basic packages and $1,200 to $2,500+ for comprehensive ones. Content-led and AI visibility work is priced differently, so treat those figures as a reference point only.
Snoika's public plans start at €248/week, and reseller terms are set on a call. Your cost depends on the number of brands you run and how many pages each brand gets a month. The languages you need also affect the cost. When you compare quotes, work out the cost per client brand and check whether AI visibility tracking is included or billed separately.
How handover works at scale
Snoika has no lock-in. You can download all your content at any time in JSON or Markdown. HTML5 and CSV are also available, as are XML and DOCX. If a client leaves, or you bring a brand in-house, its pages and research go with it in a format your next CMS or team can use.
An agency with one stuck account faces an annoyance that grows more serious with its client list. Twenty stuck accounts would tie your agency to one vendor. Read the exit terms in any reseller contract before you sign it, and run a test export on one brand so you know what the files contain.
Why agencies resell AI SEO
Agencies resell AI SEO because clients now ask how they show up in ChatGPT, and hiring people who can answer that is slow. Reselling lets you sell the service before you've built a team for it. A good white label AI SEO partner meets these tests:
- Each client brand has its own separate tracking and approval setup.
- People review the work before it's published under your name.
- It measures citations in AI assistants as well as Google rankings.
- It publishes on the client's own domain.
- It lets you export everything whenever you want.
If a provider fails two of these, you'll end up absorbing the risk with your clients.
How to get started
Start with one client brand that already asks about AI search. Run it through the reseller model for a few weeks, then compare its citations and lead data with what your current setup reports. One brand is enough to test the workflow with its approval flow and check the report format before you price white label SEO services across your whole client list. Snoika publishes the content it produces for each client brand and reports its AI visibility per brand. To get reseller terms for your client list, request a proposal.
FAQ
White label SEO is search work produced by an outside provider and delivered under your agency's name. Your agency sets the client's price and manages the relationship, while the provider handles production without dealing directly with the client.
GEO, which helps content appear as a source in AI answers, depends on the provider's scope. Check whether deliverables include content written for AI citation and tracking that shows whether those citations occur. Rankings-focused packages can leave this work out.
The cost of white label seo services depends on the number of client brands and monthly page volume. Language requirements also affect pricing. Compare quotes per brand, checking whether AI visibility tracking is included or charged separately.
A good partner reviews content before publication and keeps each client's tracking separate. When comparing providers, look for evidence that published pages earn AI citations. Check export terms too, so moving a client doesn't mean losing its content or research.
Check that lead-tracking events fire on the client's forms and that its competitor list is complete. These checks help confirm that the report captures enquiries and compares the brand's AI visibility with the intended competitors.