Netlify proxy for Snoika pages

Snoika connects to a Netlify site at the DNS or CDN level, so it sits in front of the whole domain. From there it can publish new pages and update existing ones anywhere on the site, regardless of path or slug. Any request Snoika doesn't handle goes to your Netlify site unchanged, so your current pages and builds behave as they did before.

The Cloudflare Worker setup puts a Worker in front of your Netlify domain, and you install it yourself with Snoika's guide. The second setup uses Netlify's own rewrite rules. Snoika's team writes these for your site after a call, because rule order and existing redirects are different on every site. Snoika provides your origin URLs and configuration values during setup.

Each page uses a template that Snoika builds to match your site. Snoika also sets up Google Analytics 4 (GA4) and Google Tag Manager events, so you can see which page brought in each lead.

A Netlify rewrite that proxies pages is a line in the _redirects file with the status 200. That status tells Netlify to fetch the content from another location and keep your URL in the visitor's address bar. Netlify's docs say a 200 rule will "change the server response without changing the URL" in the browser. Each line lists the source followed by the destination. The status comes last. If you add "!" after the 200, Netlify applies the rule even when a built file already exists at that path.

# Pages Snoika manages: Netlify fetches them from Snoika's origin (status 200),
# the visitor keeps your URL in the address bar
/your-page            https://<origin-from-snoika>/your-page         200!
/section/*            https://<origin-from-snoika>/section/:splat    200!

# Everything else: served by Netlify exactly as before (no rule needed)

Netlify reads rules top-down, first match wins. It reads _redirects before netlify.toml. A broad rule placed above your existing redirects can override them. That's why Snoika's team writes the rules against your current file and doesn't hand you a generic snippet. After the change goes live, check that each of your old redirects still works.

A Netlify reverse proxy helps domain authority because the pages it serves sit on your domain. The links and visits those pages earn count toward the site you already rank. A subdomain or third-party host builds authority for itself, and search engines judge it as a separate property. With the proxy, a guide that attracts links also helps your product pages, because they share one domain.

Snoika pages sit beside your existing site and its SEO plugins. Every page comes with schema markup and hreflang already in place. Internal links are added to each page too, so a new page connects to your site's structure from the day it goes live. Add the new pages to your sitemap and navigation so authority also passes back to them.

Canonical tags on proxied pages point to your own domain, because your domain is where those pages live. Google's documentation says a canonical tag lets search engines combine signals such as links from several URLs into one preferred URL. Behind a proxy, the address a visitor sees matches the address in the canonical tag. Your sitemap lists that same address.

If the origin can be reached at its own address and its pages name themselves as canonical, Google indexes both copies. View the source of a live page. Confirm that the canonical tag uses only your domain.

To a crawler, a proxied page is an ordinary page on your domain. It returns a 200 status at the URL the crawler asked for. Because Googlebot receives no redirect to the upstream host, it sees only your URL to index. It reads the HTML and follows the links as it would on any other page.

Any cache-control or X-Robots-Tag headers the origin sends reach the crawler unless the proxy removes them. A stray noindex header can keep a page out of search results even when the HTML looks correct. Check the headers on 2 or 3 live pages before you publish at scale.

An AI assistant that cites a web source credits the URL it retrieved. When your pages sit on your domain, those citations name your brand. An assistant credits a partner host when it retrieves your content there. With one domain, each answer that quotes your guide also sends readers to the site where you sell.

A single canonical URL also stops assistants from splitting references between two addresses for the same page. Snoika tracks brand visibility in Google and in AI assistants, so you can see when proxied pages start to show up in answers. You can also see which of them get cited.

Keep 301s for URLs you've retired. If a redirect rule sits above the proxy rule and matches the same request, Netlify uses the redirect and the proxy never runs.

If your DNS already runs through Cloudflare and your team is comfortable deploying a Worker, the self-serve guide is the faster option. If you want every rule inside Netlify, choose the tailored setup, which Snoika's team writes against your current _redirects file. Either way, no page goes live until you approve it in the dashboard. The same team runs the platform and the services, and people review the output of the automated workflows. To set up your Netlify proxy, Book a call.